The 2010 Viva Mexicana! Weekly Date Appointment Book includes saints and daily religious holidays and Mexican iconography with Spanish, English and french translations. "Mexico, every day, a new friendly smile and a different color with each step" says the back cover of this weekly appointment book, and perhaps rightfully so: the Mexican-American Calendar is bound to make you smile with its 61 amusing illustrations, a collection of vibrant images -- cultural, religious, and commercial -- from Mexico's past. Wrestlers and saints, soap ads and senoritas festoon the pages: this is definitely not your average, lifeless old desk calendar. Trilingual? Information is displayed in Spanish, English, and French! Fabulous! Fabuloso!! Fabuleux!!!

Cover View: Designer Cesar Garcia's Unique 2010 Viva Mexicana! Weekly Date Appointment Book by Gusano de Luz.

Inside Gusano de Luz's Week-At-A-Glance View: 2010 Viva Mexicana! Weekly Date Appointment Book. (Note: view is from 2008 calendar but this page layout is the same style for 2010).

Inside view: Full Page from a still in use vintage Bullfighting Poster Blank. This same elaborate icon and ribbon encrusted frame has hosted the details of the next Bullfight for a long, long time. Editors note: Kinda nice to think how it is to enjoy gorgeous artistic detail over such a long period! I wish Madison Avenue would take a good page from yesteryear and keep it--because it is pleasing and wonderful. The poster shown is from a 2007 Bullfight the frame it is in is probably over 50 years old.

Week of July 20-26, 2010, Inside View of a full page from the 1970 Movie Poster (Cartel cinematografico): El Mundo de los Muertos (The World of the Dead). Editors note: This is one of the Santo-Blue Demon movies and also stars Pilar Pellicer and Guillermo Alvarez Bianchi. This and several films in this calendar can easily be either rented via Netflix or purchased via Amazon; watching them at the prompt of the calendar will undoubtedly make for an adventurous year!

Inside View: Designer Cesar Garcia Really has an Eye for Iconographies, this La Mano Poderosa (The Powerful Hand) Graces the Week of March 2-8, 2010 and depicts the right hand of Christ with thumb and fingers upright. The figures that stand at the top of the four fingers represent St. Joseph, the Virgin Mary, and her parents, St. Joachim and St. Anne. The Christ Child is depicted on the thumb. La Mano Poderosa (The Powerful Hand) is a popular Mexican religious icon and sign of magical protection and benediction.

Inside view of the Week of November 26 through December 1, 2010: This Advertising Almanac from 1950 features Dulce (Pudding). Editors note: Gotta say that American Pudding from a box tastes nothing like box similar ingredient Mexican Box puddings. Better milk, different sugars, and more tradition. Nice with Mexican Cajeta (a caramel candy sauce best made from half goat and half cows milk) spooned on top. Yummy!

Inside view, week of August 3-9, 2010, Why Suffer in Silence? This vintage Mexican Bayer aspirin with caffeine (Cafiaspirina) Ad really pours it on! The young lady's eyes say it all. If you've ever tried Cafiaspirina, the 60% caffeine is quite a boost, and it is still popular throughout Latin America.

Inside view of the Week of August 31 through September 6, 2010: a school poster (Cartel didactico) entitled La Familia showing Integrantes (Family Members), Deberes (Duties), Diversiones (Diversions). Editors note: Well I guess television is still good family fun and a distraction from our responsibilities; but I'll take the family outing any day. Funny that mom's hair color changes so often.

Above Gusano de Luz (Glow Worm) Icon.

Made in and imported directly from Mexico!

Each week, the folks from Mexico's Gusano de Luz (Glow Worm) give you a different priceless image of Mexican iconology; from saints to holy symbols, magic potions to hair lotions, movies to advertising slogans, soap to soap operas, bullfighters to boxers, politics to propaganda, fruit markets to prized mangos(?!)--even includes vintage iconic Mexican postcard and calendar images--plus more...there are 52 weeks! We love this very well throughout and very functional book. So will you. Makes an excellent Christmas or Holiday gift. Great paired with our stand-up vintage Mexicana! 2010 Desk Calendars (which fit in stockings!). Imported directly from Mexico all of these Gusano de Luz paper products are visually clever and very well made!

2010 Viva Mexicana! Weekly Date Appointment Book Details

--Clever design, high quality printing and fine crafting.
--120 pages.
--61 color illustrations (54 full page illustrations).
--2010 Viva Mexicana! Weekly Date Appointment Book measures 7.6 x 6.7 x .7 inches (width x height x thickness).
--Wire-O bound (double spiral bound), soft-cover.
--7 Address/Phone pages with 364 lines for different or multiple entries.
--One full page two years at-a-glance 2010 and 2010 calendar.
--Inside pages are a durable 28lb. cover, acid-free, low-lignin, matte white paper stock.
--Agenda format is one week per page spread with one page full color illustrations or image per spread (two pages side-by-side).
--Ample 4 x 1.5 inch unlined area for each day of the year allows plenty of room for appointments, notes, and doodles!
--Spanish, English, and French month and day translations on each page are artistically displayed.
--Yes! Made in Mexico. Paper made in Mexico. Printed in Mexico.